brand story
Lucent, a luxury door and window systems company, needed a sophisticated digital presence to match their ultra-premium positioning. As a curator of the world's finest architectural door systems, Lucent required a website that would speak to architects, designers, and discerning homeowners seeking extraordinary fenestration solutions for their projects.
The project required a multifaceted strategy combining brand development, technical SEO architecture, and content creation across 30+ pages. The website needed to showcase Lucent's curated collection while educating sophisticated buyers about complex door systems.
The design strategy emphasized clean, minimalist aesthetics with high-impact photography and video that let the architectural products speak for themselves. Strategic content organization separated door systems by type and by material, creating multiple pathways for different buyer personas to explore.
Professional copywriting across the entire site balances luxury positioning with technical credibility. Product descriptions avoid generic marketing language in favor of precise, confident statements about performance, materials, and craftsmanship. The content strategy includes detailed project portfolio pages featuring client installations, material specifications, and behind-the-scenes installation videos.
The completed website positions Lucent as a premier architectural door systems authority with a digital presence worthy of their luxury installations. The SEO-optimized architecture provides a foundation for organic growth, while the comprehensive content library establishes immediate credibility with architects and designers who research extensively before making contact.
