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brand story
The Lucy Apartments is a luxury boutique-style rental property in Los Angeles. The desired aesthetic would relate to their target demographic with a blog-style appeal. Stylistically, the design has an upscale yet relaxed look and feel through carefully selected fonts, minimalist details, lifestyle photography, and a cohesive color palette.
One of the most significant selling points is their location in a highly desirable neighborhood in L.A. To highlight this, I created an expansive 'neighborhood' page detailing local hot spots such as restaurants, shopping, culture, etc. Each category includes links to specific locations that reveal a dedicated box with contact information, photo, and map.
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