brand story
Door Automation Systems, a specialized door automation company, needed a digital presence that would establish them as the ultimate authority in complex automation projects. With the tagline "If you can design it, we can automate it," DAS required a website that would speak directly to architects, builders, and designers tackling challenging specifications that others won't touch.
The challenge was differentiating DAS from generic automation installers while communicating deep technical expertise. The website needed to showcase capabilities with impossible projects, educate sophisticated buyers on motor selection and system complexity, and prove that any configuration is actually possible with the right engineering partner.
The design strategy emphasized capability and confidence through a clean, technical aesthetic that lets the work speak for itself. Professional copywriting established authority through precise technical language balanced with accessibility. Rather than generic automation marketing, every page features specific capability statements backed by challenging project examples. Portfolio pages showcase detailed specifications, installation videos, and technical problem-solving narratives that prove the "any configuration" promise.
The completed website positions Door Automation Systems as the premier authority for complex door automation projects. Strategic focus on challenging installations creates clear differentiation from standard installers, attracting the high-value, technically demanding projects DAS specializes in solving.
Combined with project evidence and technical content, the site transforms "if you can design it, we can automate it" from marketing language into demonstrated capability.
